Amorph is known for their organic design, curved shapes, and unique geometry.
We spoke to the president, Amir Habibabadi, in this interview for byDesign. Magazine
Do you have a favorite piece in your collection or a new item or collection coming that designers might not know about?
My favorite is the White Oak Door with the Honey Finish.
Who or what inspires you most when conceiving of your designs?
Digital algorithms and my biggest inspiration.
What is the process behind initiating new designs/products?
Computer scripting, programming, robatic manufacturing, and artistic hand finishes are keystones to our product development process.
What is your favorite part about the manufacturing process?
Robotic manufacturing and its precise result, is an elevated process compared to other manufacturing processes – it is also much quicker.
Please speak to the custom nature of your lines.
Since we’re manufacturing all pieces robotically, we are able to modify the size quickly or even design new pieces based on the input of our clients.
Please give us an overview of the more personal side of your business, who’s behind it, how did it come to be, any interesting stories about the origin or the founders you can share?
As the owner of Amorph, Amir Habibabadi, I believe design techniques are similar to how it was 100 years ago. Tools are the only change, as they have improved greatly but the technique and design processes are still the same. Even in the Interior Design industry, we have a lack of improvement in design techniques compared to other industries. For instance, there is a huge change in today’s design techniques in the car industry compared to 50 years ago. I believe this technology may also apply in the building design industry. Finally, I believe there’s more connection between design and manufacturing, as they’re basically linked.