Cassandra Lohr has a passion for designing exceptional rooms. Her work adds character and gives life to tailored and thoughtful designs. We spoke to her about her experience as a designer in this interview for byDesign.
What is your favorite part about being a designer?
My favorite part is working in tandem with my clients to create their dream vision.
Who or what would you cite as your most important influence?
The variety and range of design is what inspires me. Of course, I also find inspiration from numerous design professionals whose work I admire. When I first begin a project, I always seek special pieces to help create an exceptional room. That might be found in art, rugs, and even a unique antique piece.
Can you tell us about your personal brand?
That’s somewhat hard to pin down. Over the years, which include ten years in Aspen, my design projects have ranged from rustic-luxe mountain to Victorian, and elegant traditional to modern. I really enjoy the variety.
What is your favorite color palette to work with?
With modern design, I enjoy working with neutral palettes accented by color. Blues and lavenders are wonderful, and especially in coastal settings. Primary colors work perfectly in western and mountain themed homes. Each project is different.
If you could travel back, what advice would you give yourself as you start this career?
A good financial plan and marketing strategy is key.
Please give us an overview of the more personal side of your business, how did it come to be, any interesting stories about the origin you can share?
During my years in Aspen, I worked with a world renowned Prince and US Ambassador. Among the several projects I was engaged to design, the Prince’s personal favorite was a new-build 12,000 square foot cabin. When I first asked the Prince how he envisioned the design theme, he responded “American Style”. He was actually referring to a19thc “Cowboys and Indians” theme. The Prince also stated that everything in the cabin was be a one-of-a-kind original. I traveled the country seeking out the best artisans and furniture craftsman to be found. This endeavor was the genesis of my own furniture and bedding collection. The collection was first represented through the Kneedler Fauchere Showroom in San Francisco and Denver.
Has your design work been featured in publications?
Yes, I have been honored with a cover and feature article in Architectural Digest and numerous other magazine, book publications, and national television.
Tell us about one of your most recent projects.
Among my more recent projects, one of the most interesting was a lovely couple that hired me to design their cattle ranch home in Texas and their summer home in Ruidoso, New Mexico. The design schemes were both “Native American”. It was especially fun and enjoyable shopping for special rugs and art accessories in Santa Fe and Taos. I was able to employ very talented Native American artisans again that I have worked with over the years. Together we designed and created luxe custom bedding and beaded pillows. It was also exciting to guide my clients in assembling a fine and unique collection of rain forest baskets and Native American pottery.
Follow her on Instagram: @cassandralohrdesign