As a designer or even a showroom, it often looks like a David versus Goliath battle we are waging against the leaders in the industry. They are well funded, well placed and seemingly everyday are taking more and more market share, especially in the sought after luxury market. So what do we do? Give up? No, at times like this it's important to remember that although it's a David and Goliath battle, David won. I think there are several lessons we can learn from this ancient story that can really help designers reframe the match up.
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